TY  - BOOK
AU  - Barringer,Bruce R
TI  - Preparing effective business plans: an entrepreneurial approach
SN  - 0132318326
U1  - 658.401 22
PY  - 2009///
CY  - Upper Saddle River, N.J
PB  - Pearson Prentice Hall
KW  - Administración de empresas
KW  - Gestión empresarial
KW  - Planeación estratégica
KW  - Planificación empresarial
N1  - Incluye índice; Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence
ER  -