TY  - BOOK
AU  - Carpenter,Mason Andrew
AU  - Sanders,William Gerard
TI  - Strategic management: a dynamic perspective concepts and cases
SN  - 0132341387
U1  - 658.4012 21
PY  - 2009///
CY  - New Jersey
PB  - Pearson, Prentice Hall
KW  - Alianzas estratégicas (Negocios)
KW  - Cambio organizacional
KW  - Éxito en los negocios
KW  - Planificación estratégica
N1  - Incluye glosario, referencias bibliográficas e índices; I. Strategy and strategic leadership in dynamic times: 1. Introducing strategic management ; 2. Leading strategically through effective vision and mission. -- II. The internal and external environment of strategy: 3. Examining the internal environment: resources, capabilities, and activities ; 4. Exploring the external environment: macro and industry dynamics. -- III. Business, corporate, and global strategies: 5. Creating business strategies ; 6. Crafting business strategy for dynamics contexts ; 7. Developing corporate strategy ; 8. Looking at international strategies. -- IV. Strategy vehicles for new directions: 9. Understanding alliances and cooperative strategies ; 10. Studying merges and acquisitions. -- V. Implementation, new ventures, and governance in dynamic contexts: 11. Organizational structure, systems, and processes ; 12. Considering new ventures and corporate renewal ; 13. Corporate governance in the twenty-first century. -- VI. Case studies: pulling it all together
ER  -