What’s your story?
Mathews, Ryan
What’s your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker . -- 1a ed. . -- Upper Saddle River, N.J : Financial times press, 2008 . -- xiii, 222 p ; 24 cm.
Nota de bibliografía : Incluye referencias bibliográficas e índice.
Nota de contenido : The story of stories. --Truth stories versus true stories. -- The 10 functions of storytelling. -- The abolition of context. -- Who owns your brand? -- Five critical story themes. -- Five stages of business evolution. -- Applied storytelling 101: industries. -- Applied storytelling 101: the corporation. -- Applied storytelling 101: the brand. -- Applied storytelling 101: the individual. -- The storyteller’s toolbox
.
9780132277426
Cultura corporativa
Éxito en los negocios
Negocios
Wacker, Watts ;
650.1 / M174w
Libro Colección General / Ej.1 / 0000000086059 / Central Bogotá / 650.1 M174w
Libro Colección General / Ej.1 / 0000000086059 / Central Bogotá / 650.1 M174w
What’s your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker . -- 1a ed. . -- Upper Saddle River, N.J : Financial times press, 2008 . -- xiii, 222 p ; 24 cm.
Nota de bibliografía : Incluye referencias bibliográficas e índice.
Nota de contenido : The story of stories. --Truth stories versus true stories. -- The 10 functions of storytelling. -- The abolition of context. -- Who owns your brand? -- Five critical story themes. -- Five stages of business evolution. -- Applied storytelling 101: industries. -- Applied storytelling 101: the corporation. -- Applied storytelling 101: the brand. -- Applied storytelling 101: the individual. -- The storyteller’s toolbox
.
9780132277426
Cultura corporativa
Éxito en los negocios
Negocios
Wacker, Watts ;
650.1 / M174w
Libro Colección General / Ej.1 / 0000000086059 / Central Bogotá / 650.1 M174w
Libro Colección General / Ej.1 / 0000000086059 / Central Bogotá / 650.1 M174w