Detalles MARC
| 000 -• Cabecera (Nr) |
|---|
| fixed length control field |
01863nam a2200229 a 4500 |
| 005 - • Fecha Y Hora De La Ultima Transaccion (Nr) |
|---|
| control field |
20160915123842.0 |
| 008 - • Elementos de longitud fija (NR) |
|---|
| fixed length control field |
160516b2007 -usa|||gr|||| 000 0 eng d |
| 020 ## - • Número Internacional Normalizado para Libros (ISBN) (R) |
|---|
| ISBN |
9781402748363 |
| 041 0# - • Idiomas (NR) |
|---|
| idioma |
eng |
| 082 04 - • Número de clasificación decimal de Dewey (R) |
|---|
| Número de clasificación (R) |
658.453 |
| Número del ítem |
S687p |
| Número de la edición |
21 |
| 100 0# - • Nombre personal (NR) |
|---|
| Personal name |
Souter, Nick |
| 245 10 - • Titulo propiamente dicho (NR) |
|---|
| Title |
Persuasive writing |
| Remainder of title |
How to make words work for you |
| Statement of responsibility, etc |
Nick Souter |
| 250 ## - • Mencion de La Edicion (Nr) |
|---|
| Edition statement |
1a ed. |
| 260 3# - • Area De Publicacion, Distribucion, Etc. (Pie de Imprenta) (R) |
|---|
| Place of publication, distribution, etc |
New york |
| Name of publisher, distributor, etc |
Sterling |
| Date of publication, distribution, etc |
2007 |
| 300 ## - • Descripción física (R) |
|---|
| Extent |
144 p. |
| Other physical details |
ilustraciones |
| Dimensions |
24 cm |
| 490 ## - Mención de serie (R) |
|---|
| Series statement |
Creative business solutions |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. How to use this book; 2. The communication process; 3. understanding your reader; 4. Understanding yourself; 5. What is your purpose; 6. Comunicación strategy; 7. Gathering information; choosing a strutcture; 9. The first draft; 10. The second draft-strengthening your content; 11. Adjusting style and languaje |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc |
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasión (Psicología) |
| Fuente del encabezamiento o término |
ARMARC |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comunicación escrita |
| General subdivision |
Aspectos psicológicos |
| Fuente del encabezamiento o término |
ARMARC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libro Nuevas Adquisiciones |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
