Detalles MARC
| 000 -• Cabecera (Nr) |
|---|
| fixed length control field |
01715nam a2200349Ia 4500 |
| 008 - • Elementos de longitud fija (NR) |
|---|
| fixed length control field |
110929s2001 000 0 spa |
| 020 ## - • Número Internacional Normalizado para Libros (ISBN) (R) |
|---|
| ISBN |
9706860452 |
| 082 ## - • Número de clasificación decimal de Dewey (R) |
|---|
| Número de clasificación (R) |
658.8 C993A |
| 100 ## - • Nombre personal (NR) |
|---|
| Personal name |
Czinkota, Michael R. |
| 245 ## - • Titulo propiamente dicho (NR) |
|---|
| Title |
Administración de mercadotecnia |
| Statement of responsibility, etc |
Michael R. Czinkota |
| 250 ## - • Mencion de La Edicion (Nr) |
|---|
| Edition statement |
2 |
| 260 ## - • Area De Publicacion, Distribucion, Etc. (Pie de Imprenta) (R) |
|---|
| Place of publication, distribution, etc |
Mexico |
| Name of publisher, distributor, etc |
Thomson |
| Date of publication, distribution, etc |
2001 |
| 300 ## - • Descripción física (R) |
|---|
| Extent |
599 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Programa de administracion de empresas |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
El campo de la mercadotecnia.-- Planeación de la mercadotecnia.-- Comprensión del ambiente y la competencia.-- Comprendiendo al comprador.--la investigación de mercados y la información.-- Estimación de la demanda del mercado.-- Segmentación del mercado, posicionamiento y asignación de marca.-- Decisiones de producto y servicio.-- Nuevos productos.-- Decisiones de asignación de precios.-- Administración de la cadena de distribución y aprovechamiento.-- Diseño de estrategias de promoción y publicidad.-- Mercadotecnia directa, promoción de ventas y relaciones públicas.-- Ventas y administración de ventas.-- El futuro de la mercadotecnia. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ACTITUDES DE LA DIRECCION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ADMINISTRACIÓN DE MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMERCIO ELECTRONICO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ESTUDIO DE CASOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ETICA DE LOS NEGOCIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
INVESTIGACION DE MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
NEGOCIOS EN INTERNET |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PLANIFICACION ESTRATEGICA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PRECIOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PRODUCTOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PUBLICIDAD |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
VENTAS |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Mosaaki |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libro Colección General |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
