Detalles MARC
| 000 -• Cabecera (Nr) |
|---|
| fixed length control field |
01330nam a2200289Ia 4500 |
| 008 - • Elementos de longitud fija (NR) |
|---|
| fixed length control field |
110929s2000 000 0 spa |
| 020 ## - • Número Internacional Normalizado para Libros (ISBN) (R) |
|---|
| ISBN |
9706860185 |
| 082 ## - • Número de clasificación decimal de Dewey (R) |
|---|
| Número de clasificación (R) |
658.802 L333M |
| 100 ## - • Nombre personal (NR) |
|---|
| Personal name |
Larreche, Jean - Claude |
| 245 ## - • Titulo propiamente dicho (NR) |
|---|
| Title |
Markstrat3 simulación estrategica de mercadotecnia |
| Statement of responsibility, etc |
Jean Claude Larreche |
| 250 ## - • Mencion de La Edicion (Nr) |
|---|
| Edition statement |
1 |
| 260 ## - • Area De Publicacion, Distribucion, Etc. (Pie de Imprenta) (R) |
|---|
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
Thomson |
| Date of publication, distribution, etc |
2000 |
| 300 ## - • Descripción física (R) |
|---|
| Extent |
210 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Programa administración de empresas |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Bienvenido a Markstrat.-- Una visión general del mundomarkstrat.-- investigación de mercados.-- Instrucciones de operación.-- Planeación de marketing.-- Segmentación y posicionamiento en el mercado.-- El marketing y la interfaz de R y D.-- Análisis del consumidor.-- Estrategias competitivas.-- Asignación de recursos.-- Instalación de markstrat3.-- Impresión de documentos.-- Configuración del software |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ACTITUDES DE LA DIRECCION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ADMINISTRACIÓN DE MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
INVESTIGACION DE MERCADOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
JUEGOS ADMINISTRATIVOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MERCADEO |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MERCADEO |
| General subdivision |
SIMULACIÓN CON COMPUTADORES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PLANIFICACION ESTRATEGICA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PRODUCTOS |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gatignon, Hubert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libro Colección General |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
