Entrada Topical Term

Número de registros utilizados en: 1

001 - CONTROL NUMBER

• control field: 327140

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20201112182249.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 201112|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: MARKETING
• General subdivision: MERCADEO - SOCIEDAD - CONOCIMIENTO

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)58011: Martínez López, Francisco J. 74581, Marketing en la Sociedad del Conocimiento. Claves para la Empresa, 2014