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Made to stick Why some ideas survive and others die Chip Heath, Dan Heath
Tipo de material:
TextoIdioma: Inglés Detalles de publicación: Estados Unidos Random House 2010Edición: 1a edDescripción: 322 p. 21 cmISBN: - 9780812982008
- 302.23 H317m 21
Contenidos:
Revisión: Why do some ideas thrive others die? an how do we improve the chances of worthy ideas? In made to stick accomplished educators and idea Collectors Chip and Dan Heath reveal tha anatomy of ideas that stick and explain ways to make ideas stickier. provocative, eye-opening, and often surprisingly funny made to stick is a book that transform the way you communicate. it shows us the vital principles of winning ideas - and tells us how we can apply these rules to making our messages stick
-- What sticks? -- Chapter 1. Simple; Chapter 2. Unexpected; Chapter3. Concrete; Chapter 4. Credible; Chapter 5. Emotional; Chapter 6. Stories
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libro Colección General | Educación Bogotá Sala General | Colección General | 302.23 H317m (Navegar estantería(Abre debajo)) | 1 | Disponible | 0000000133224 |
-- What sticks? -- Chapter 1. Simple; Chapter 2. Unexpected; Chapter3. Concrete; Chapter 4. Credible; Chapter 5. Emotional; Chapter 6. Stories
Why do some ideas thrive others die? an how do we improve the chances of worthy ideas? In made to stick accomplished educators and idea Collectors Chip and Dan Heath reveal tha anatomy of ideas that stick and explain ways to make ideas stickier. provocative, eye-opening, and often surprisingly funny made to stick is a book that transform the way you communicate. it shows us the vital principles of winning ideas - and tells us how we can apply these rules to making our messages stick