Chapter 1. New media and Marshal Mcluhan -- Part I. Methodological consideration -- Part II. How the new media have impacted the media analized in understanding media -- Part III. The analysis of new media not dealt with in um: are the mass media abating in influence

‘Understanding New Media’ is a necessary and up to date upgrade of Marshall McLuhan's theories in the context of a new digital media ecology. Bob Logan is one of the best interpreters of McLuhan’s 360º vision of media, technology and culture, and he has enriched this wide- angle perspective by including categories from biology, complexity and evolution fields. In a historical moment characterized by a hyper- specialization of science – media studies are not the exception – this integrated approach is essential for understanding new media.» (Carlos A. Scolari, Professor, Pompeu Fabra University, Barcelona). «Marshall McLuhan’s ideas on media have stood the test of time remarkably well. In many respects they are more relevant today than in the time of writing. Thus, an update of his classic work ‘Understanding Media’ from 1964 makes perfect sense. And I could think of no better candidate for the task than Robert Logan. His first-hand knowledge of McLuhan combined with his straightforward and lucid style of writing makes ‘Understanding New Media’ extremely useful as a guide to McLuhan’s thoughts as well as our present world of ‘New Media’

"Understanding New Media» es una actualización necesaria y actualizada de las teorías de Marshall McLuhan en el contexto de una nueva ecología de los medios digitales. Bob Logan es uno de los mejores intérpretes de la visión 360º de medios, tecnología y cultura de McLuhan, y ha enriquecido esta perspectiva de gran angular al incluir categorías de biología, complejidad y campos de evolución. En un momento histórico caracterizado por una hiper-especialización de la ciencia -los estudios mediáticos no son la excepción- este enfoque integrado es esencial para la comprensión de los nuevos medios »(Carlos A. Scolari, profesor de la Universidad Pompeu Fabra de Barcelona) «Las ideas de Marshall McLuhan sobre los medios de comunicación han resistido notablemente bien la prueba del tiempo. En muchos aspectos son más relevantes hoy que en el momento de escribir. Así, una actualización de su obra clásica "Understanding Media" de 1964 tiene perfecto sentido. Y no podía pensar en ningún candidato mejor para la tarea que Robert Logan. Su conocimiento de primera mano de McLuhan combinado con su estilo sencillo y lúcido de escritura hace que "Understanding New Media" sea extremadamente útil como guía de los pensamientos de McLuhan, así como de nuestro mundo actual de "New Media".
«Marshall McLuhan’s ideas on media have stood the test of time remarkably well. In many respects they are more relevant today than in the time of writing. Thus, an update of his classic work ‘Understanding Media’ from 1964 makes perfect sense. And I could think of no better candidate for the task than Robert Logan. His first-hand knowledge of McLuhan combined with his straightforward and lucid style of writing makes ‘Understanding New Media’ extremely useful as a guide to McLuhan’s thoughts as well as our present world of ‘New Media’