TY  - GEN
AU  - Haberberg,Adrian
AU  - Rieple,Alison
TI  - Strategic management : theory and application 
SN  - 9780199216468
U1  - 658.4012 21
PY  - 2008///
CY  - Oxford , New York 
PB  - Oxford University Press
KW  - Planificación estratégica
KW  - LEMB
N1  - Incluye referencias bibliográficas e índice; 1. Core concepts ; 2. Assessing fit and distinctiveness ; 3. Assessing the sustainability of advantage ; 4. From strategic analysis to strategy formulation ; 5. Strategy implementation
ER  -