TY  - BOOK
AU  - Souter, Nick
TI  - Persuasive writing: How to make words work for you
T2  - Creative business solutions
SN  - 9781402748363
U1  - 658.453 21
PY  - 2007///
CY  - New york
PB  - Sterling
KW  - Persuasión (Psicología)
KW  - ARMARC
KW  - Comunicación escrita
KW  - Aspectos psicológicos
N1  - 1. How to use this book; 2. The communication process; 3. understanding your reader; 4. Understanding yourself; 5. What is your purpose; 6. Comunicación strategy; 7. Gathering information; choosing a strutcture; 9. The first draft; 10. The second draft-strengthening your content; 11. Adjusting style and languaje
N2  - The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively?  When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style
ER  -