TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: Analisis, planning, implementation, AND control
SN  - 137228511
U1  - 658.8 K87MA 
PY  - 1994///
CY  - New Jersey
PB  - Prentice Hall
KW  - MERCADOTECNIA
N1  - L024020 Donación
ER  -