TY  - BOOK
ED  - Harvard Bussiness Review Press
TI  - HBR Guide to. Data analytics basics for managers 
SN  - 9781633694286
U1  - 658.4038 
PY  - 2018///
CY  - Boston 
PB  - Harvard Business Review Press 
KW  - LEMB
KW  - GESTIÓN DE LA INFORMACIÓN
KW  - SISTEMAS DE INFORMACIÓN EN LOS NEGOCIOS
KW  - NEGOCIOS POR INTERNET
KW  - ANÁLISIS DE REGRESIÓN
KW  - GESTIÓN
KW  - MÉTODOS ESTADÍSTICOS
KW  - TOMA DE DECISIONES
N1  - Getting started: Keep up with your quants: an innumerate's guide to navigating big data / by Thomas H. Davenport. -- A simple exercise to help you think like a data scientist: an easy way to learn the process of data analytics / by Thomas C. Redman.-- Gather the right information: Do you need all that data?: questions to ask for a focused search / by Ron Ashkenas.-- How to ask your data scientists for data and analytics: factors to keep in mind to get the information you need / by Michael Li, Madina Kassengaliyeva, and Raymond Perkins.-- How to design a business experiment: tips for using the scientific method / by Oliver Hauser and Michael Luca.-- Know the difference between your data and your metrics: understand what you're measuring / by Jeff Bladt and Bob Filbin.-- The fundamentals of A/B testing: how it works and mistakes to avoid / by Amy Gallo.-- Can your data be trusted?: gauge whether your data is safe to use / by Thomas C. Redman.-- Analyze the data: A predictive analytics primer: look to the future by looking at the past / by Thomas H. Davenport.-- Understanding regression analysis: evaluate the relationship between variables / by Amy Gallo.-- When to act on a correlation, and when not to: assess your confidence in your findings and the risk of being wrong / by David Ritter.-- Can machine learning solve your business problem?: steps to take before investing in AI / by Anastassia Fedyk.-- A refresher on statistical significance: check if your results are real or just luck / by Amy Gallo.-- Linear thinking in a nonlinear world: a common mistake that leads to errors in judgment / by Bart de Langhe, Stefano Puntoni, and Richard Larrick.-- Pitfalls of data-driven decisions: the cognitive traps to avoid / by Megan MacGarvie and Kristina McElheran.-- Don't let your analytics cheat the truth: always ask for the outliers / by Michael Schrage.-- Communicate your findings: Data is worthless if you don't communicate it: tell people what it means / by Thomas H. Davenport.-- When data visualization works, and when it doesn't: not all data is worth the effort / by Jim Stikeleather.-- How to make charts that pop and persuade: questions to help give your numbers meaning / by Nancy Duarte.-- Why it's so hard for us to communicate uncertainty: illustrating.- and understanding.- the likelihood of events: an interview with Scott Berinato / by Nicole Torres.-- Responding to someone who angrily challenges your data: ensure the data is thorough, then make them an ally / by Jon M. Jachimowicz.-- Decisions don't start with data: influence others through story and emotion / by Nick Morgan
ER  -