TY - BOOK AU - Ricketts,John A TI - Reaching the goal: how managers improve a services business using Goldratt's theory of constraints SN - 0132333120 U1 - 658.812 22 PY - 2008/// CY - Upper Saddle River, NJ PB - IBM Press KW - Industrias de servicios KW - Mercadeo KW - Servicio al cliente N1 - Incluye referencias bibliográficas e índice; Part I: Foundations: Chapter 1 Introduction 3 ; Chapter 2 Services On Demand 15 ; Chapter 3 Theory of Constraints 33. -- Contenido: Part II: Applications: Chapter 4 Resource Management 67 ; Chapter 5 Project Management 91 ; Chapter 6 Process Management 119 ; Chapter 7 Finance and Accounting 157 ; Chapter 8 Marketing and Sales 193. -- Part III: Implementation: Chapter 9 Strategy and Change 221 ; Chapter 10 Implementation and Technology 253 ; Chapter 11 Conclusion 281. -- Part IV: Appendixes: Appendix A Resource Optimization 309 ; Appendix B Process Simulation 325 ; Appendix C Throughput Accounting for Software 339 UR - http://www.loc.gov/catdir/toc/fy0802/2007025839.html ER -