Incluye referencias bibliográficas e índice

1. What is strategy and why is it important? ; 2. Leading the process of crafting and executing strategy ; 3. Evaluating a company´s external environment ; 4. Evaluating a company´s resources and competitive position 100 ; 5. the five generic competitive strategies: which one to employ ; 6. Supplementing the chosen competitive strategy : other important business strategy choices ; 7. Strategies competing in foreign markets ; 8. Diversification : strategies for managing a group of businesses ; 9. Ethical business strategies, social responsibiliti, and enviromental sustainability ; 10. Building an organization capable of good strategy execution ; 11. Managing internal operations : actions that promote good strategy execution ; 12. Corporate culture and leadership: keys to good strategy execution ; 13. Readings in crafting and executing strategy

Thompson, Strickland and Gambles', Crafting and Executing Strategy, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies that have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process is included in this Text and Readings version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects