000			02559cam a2200289 a 4500
005			20231027151033.0
008			230817s2008 ck d gr 001 0 eng d
020			_a9781422126967
040			_aCO-BoUGC _cCO-BoUGC _e24
041	0		_aeng
082	0	4	_a382.1042 _bP677si _223
100	1		_aPorter, Michael Eugene _d1947-
242	1		_aSer competitivo nuevas aportaciones y conclusiones
245	1	0	_aOn competition _bupdated and expanded _cMichael Eugene Porter
250			_a1a edición
260	3		_aUnited States of America _bHarvard Business School Publishing _c2008
300			_a544 páginas _bgráficos ; blanco y negro _c24 cm
490	0		_aStrategy
490	0		_aThe Harvard Business Review Books
500			_aLa clave de autor se construye de la edición en español que ya se posee de la obra (Ser competitivo nuevas aportaciones y conclusiones); se agrega la vocal i, para hacer referencia del nombre (P677si).
505	0		_aParts I and II present the frameworks for which Porter is best known frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. -- Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. -- Part IV explores how both non-profits and corporations can create value for society more effectively by applying strategy principles to philanthropy. -- Part V explores the link between strategy and leadership
520			_aOn Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time. This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work
650	1	7	_aAdministración de empresas _2ARMARC
650	2	7	_aCompetencia económica _2ARMARC
650	2	7	_aAdministración comparada _2ARMARC _9393024
942			_cBK _2ddc _n0
999			_c186755 _d186755