| 000 | 00717nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 110215s1990 a gr 000 0 spa u | ||
| 020 | _a9586000249 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 | _aRies, Al | |
| 245 | 1 | 3 |
_aLa revolución del marketing _bla táctica dicta la estratregia _cAl Ries, Jack Trout ; traducción : Alberto Narváez Rozo |
| 250 | _a1a ed. | ||
| 260 |
_aMéxico ; Bogotá _bMcGraw Hill _c1990 |
||
| 300 |
_a216 p _c23 cm. |
||
| 500 | _aIncluye índice | ||
| 534 | _tBotton-up marketing | ||
| 650 | 1 | 4 | _aMercadeo |
| 650 | 1 | 4 | _aPublicidad |
| 700 | 1 | _aNarváez Rozo, Alberto | |
| 700 | 1 | _aTrout, Jack | |
| 942 |
_2ddc _h658 _cBK |
||
| 999 |
_c19919 _d19919 |
||
| 005 | 20190814163126.0 | ||