| 000 | 01413 am a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 54615 | ||
| 005 | 20140210115730.0 | ||
| 008 | 110215s2008 a gr 000 0 eng u | ||
| 020 | _a9780132277426 | ||
| 040 | 0 |
_aUGC _cUGC _dPaola |
|
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a650.1 _bM174w _221 |
| 100 | 1 | _aMathews, Ryan | |
| 245 | 1 | 0 |
_aWhat’s your story? _bstorytelling to move markets, audiences, people, and brands _cRyan Mathews, Watts Wacker |
| 250 | _a1a ed. | ||
| 260 |
_aUpper Saddle River, N.J _bFinancial times press _c2008 |
||
| 300 |
_axiii, 222 p _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 505 | 1 | _aThe story of stories. --Truth stories versus true stories. -- The 10 functions of storytelling. -- The abolition of context. -- Who owns your brand? -- Five critical story themes. -- Five stages of business evolution. -- Applied storytelling 101: industries. -- Applied storytelling 101: the corporation. -- Applied storytelling 101: the brand. -- Applied storytelling 101: the individual. -- The storyteller’s toolbox | |
| 650 | 1 | 4 | _aCultura corporativa |
| 650 | 1 | 4 | _aÉxito en los negocios |
| 650 | 1 | 4 | _aNegocios |
| 700 | 1 | _aWacker, Watts | |
| 942 |
_2ddc _h650 _cBK |
||
| 952 |
_w2010-08-03 _p0000000086059 _r2010-12-01 _40 _00 _6650_100000000000000_M174W _971363 _bUGC _10 _o650.1 M174w _d2010-08-03 _t1 _70 _cGEN _g44000.00 _yBK _s2010-06-22 _l1 _aUGC |
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| 999 |
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