Persuasive writing
Souter, Nick
Persuasive writing : How to make words work for you / Nick Souter . -- 1a ed. . -- New york : Sterling, 2007 . -- 144 p. : ilustraciones ; 24 cm . -- (Creative business solutions).
Nota de contenido : 1. How to use this book; 2. The communication process; 3. understanding your reader; 4. Understanding yourself; 5. What is your purpose; 6. Comunicación strategy; 7. Gathering information; choosing a strutcture; 9. The first draft; 10. The second draft-strengthening your content; 11. Adjusting style and languaje
.
Reseña : The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style..
9781402748363
Persuasión (Psicología)
Comunicación escrita--Aspectos psicológicos
658.453 / S687p
Libro Colección General / Ej.1 / 0000000133230 / Central Bogotá / 658.453 S687p
Material Audiovisual / Ej.1 / 0000003011811 / Central Bogotá / 658.453 S687p Anx. 1
Persuasive writing : How to make words work for you / Nick Souter . -- 1a ed. . -- New york : Sterling, 2007 . -- 144 p. : ilustraciones ; 24 cm . -- (Creative business solutions).
Nota de contenido : 1. How to use this book; 2. The communication process; 3. understanding your reader; 4. Understanding yourself; 5. What is your purpose; 6. Comunicación strategy; 7. Gathering information; choosing a strutcture; 9. The first draft; 10. The second draft-strengthening your content; 11. Adjusting style and languaje
.
Reseña : The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style..
9781402748363
Persuasión (Psicología)
Comunicación escrita--Aspectos psicológicos
658.453 / S687p
Libro Colección General / Ej.1 / 0000000133230 / Central Bogotá / 658.453 S687p
Material Audiovisual / Ej.1 / 0000003011811 / Central Bogotá / 658.453 S687p Anx. 1