Persuasive writing How to make words work for you Nick Souter
Tipo de material:
TextoIdioma: Inglés Series Creative business solutionsDetalles de publicación: New york Sterling 2007Edición: 1a edDescripción: 144 p. ilustraciones 24 cmISBN: - 9781402748363
- 658.453 S687p 21
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Info Vol | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|---|
| Libro Colección General | Central Bogotá Sala General | Colección General | 658.453 S687p (Navegar estantería(Abre debajo)) | 1 | Disponible | 0000000133230 | |||
| Material Audiovisual | Central Bogotá Sala de formación | Colección Audiovisuales | 658.453 S687p (Navegar estantería(Abre debajo)) | Anx. 1 | 1 | Disponible | 0000003011811 |
1. How to use this book; 2. The communication process; 3. understanding your reader; 4. Understanding yourself; 5. What is your purpose; 6. Comunicación strategy; 7. Gathering information; choosing a strutcture; 9. The first draft; 10. The second draft-strengthening your content; 11. Adjusting style and languaje
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.