Strategic management a dynamic perspective concepts and cases Mason Andrew Carpenter y William Gerard Sanders
Tipo de material: TextoIdioma: Inglés Detalles de publicación: New Jersey Pearson Prentice Hall 2009Edición: 2nd edDescripción: xxii, 860 p il., cuadros, diagramas y tablas 25 cmISBN:- 0132341387
- 9780132341387
- 658.4012 C176s 21
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libro Colección General | Central Bogotá Sala General | Colección General | 658.4012 C176s (Navegar estantería(Abre debajo)) | 1 | Disponible | 0000000062877 |
Incluye glosario, referencias bibliográficas e índices
I. Strategy and strategic leadership in dynamic times: 1. Introducing strategic management ; 2. Leading strategically through effective vision and mission. -- II. The internal and external environment of strategy: 3. Examining the internal environment: resources, capabilities, and activities ; 4. Exploring the external environment: macro and industry dynamics. -- III. Business, corporate, and global strategies: 5. Creating business strategies ; 6. Crafting business strategy for dynamics contexts ; 7. Developing corporate strategy ; 8. Looking at international strategies. -- IV. Strategy vehicles for new directions: 9. Understanding alliances and cooperative strategies ; 10. Studying merges and acquisitions. -- V. Implementation, new ventures, and governance in dynamic contexts: 11. Organizational structure, systems, and processes ; 12. Considering new ventures and corporate renewal ; 13. Corporate governance in the twenty-first century. -- VI. Case studies: pulling it all together