What’s your story? storytelling to move markets, audiences, people, and brands Ryan Mathews, Watts Wacker
Tipo de material: TextoIdioma: Inglés Detalles de publicación: Upper Saddle River, N.J Financial times press 2008Edición: 1a edDescripción: xiii, 222 p 24 cmISBN:- 9780132277426
- 650.1 M174w 21
Contenidos incompletos:
The story of stories. --Truth stories versus true stories. -- The 10 functions of storytelling. -- The abolition of context. -- Who owns your brand? -- Five critical story themes. -- Five stages of business evolution. -- Applied storytelling 101: industries. -- Applied storytelling 101: the corporation. -- Applied storytelling 101: the brand. -- Applied storytelling 101: the individual. -- The storyteller’s toolbox
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | |
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Libro Colección General | Central Bogotá Sala General | Colección General | 650.1 M174w (Navegar estantería(Abre debajo)) | 1 | Disponible | 0000000086059 |
Incluye referencias bibliográficas e índice
The story of stories. --Truth stories versus true stories. -- The 10 functions of storytelling. -- The abolition of context. -- Who owns your brand? -- Five critical story themes. -- Five stages of business evolution. -- Applied storytelling 101: industries. -- Applied storytelling 101: the corporation. -- Applied storytelling 101: the brand. -- Applied storytelling 101: the individual. -- The storyteller’s toolbox