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Investigación de mercados Carl McDaniels, Roger Gates ; traducción Guadalupe Meza Staines ; revisión técnica Carlos Mondragón

by McDaniel, Carl | Gates, Roger Howard, 1942- | Meza Staines de Gárate, Guadalupe [tr.].

Edition: 6a ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2005Availability: Items available for loan: B.Central [Call number: 658.83 M123i] (9).

Investigación de mercados Gilbert A. Churchill, Jr. ; traducción Jorge Luis Blanco ; editora Marcela Rocha Martínez

by Churchill, Gilbert A | Blanco, Jorge Luis [tr.] | Rocha Martínez, Marcela [ed.].

Edition: 4a. ed.Material type: serial Continuing resource Publisher: México International Thomson Editores 2003Availability: Items available for loan: B.Central [Call number: 658.83 C487i] (2).

Investigación de mercados métodos de recogida y análisis de la información para la toma de decisiones en marketing

by Trespalacios Gutiérrez, Juan A | Bello Acebrón, Laurentino | Vázquez Casielles, Rodolfo.

Edition: 1a ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2005Availability: Items available for loan: B.Central [Call number: 658.83 T737i] (1).

Marketing

by Hair, Joseph F | Lamb, Charles W | McDaniel, Carl.

Edition: 8a. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2006Availability: Items available for loan: B.Central [Call number: 658.8 L151m1] (3).

Marketing internacional Michael R. Czinkota, Ilkka A. Ronkainen ; traducción Manuel Ortiz Staines ; revisión técnica Roberto Garza Castillón

by Czinkota, Michael R | Ronkainen, Ilkka A | Ortíz Staines, Manuel [rev.] | Garza Castrillón, Roberto [tr.].

Edition: 7a ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2004Availability: Items available for loan: B.Central [Call number: 658.8 C945m] (2).

Marketing

by Hair, Joseph F | Lamb, Charles W | McDaniel, Carl.

Edition: 6 ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2002Availability: Items available for loan: B.Central [Call number: 658.8 L151] (1).

Principles of contemporary marketing

by Kurtz, David L | Calhoun, Jack W [ed.].

Edition: International student editionMaterial type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Mason Thomson 2008Availability: Items available for loan: B.Central [Call number: 658.8 K877p] (1).

Las PYMES ante el desafío del siglo XXI los nuevos mercados globales

by Soto Pineda, Eduardo | Dolan, Simon Landau, 1947-.

Edition: 1a ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2004Other title: Las pymes ante el reto del siglo XXI : los nuevos mercados globales.Availability: Items available for loan: B.Central [Call number: 338.642 S676p] (1).

Administración del precio en mercadotecnia

by Sánchez Sánchez, Carlos Raúl.

Edition: 1a ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2003Availability: Items available for loan: B.Central [Call number: 658.8 S152a] (6).

Price theory and applications Steven E. Landsburg

by Landsburg, Steven E, 1954-.

Edition: 7th ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Mason, OH Thomson South-Western 2008Availability: Items available for loan: B.Central [Call number: 658.816 L153p] (1).

Estrategias de distribución comercial diseño del canal de distribución y relación entre fabricantes y detallistas

by Trespalacios Gutiérrez, Juan A [ed.] | Vásquez Casielles, Rodolfo [ed.].

Edition: 1a ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Madrid Thomson 2006Availability: Items available for loan: B.Central [Call number: 658.84 E777e] (4).

Fundamentos de investigación de mercados

by Zikmund, William G | Reyes, María Luisa.

Edition: 2a. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Madrid Thomson 2003Availability: Items available for loan: B.Central [Call number: 658.83 Z445f] (5).

Fundamentos de marketing de servicios conceptos, estrategias y casos

by Hoffman, K. Douglas | Bateson, John E. G | Garza Rosales, Pedro de la [ed.] | Mascaró Sacristán, Pilar.

Edition: 2a. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2002Availability: Items available for loan: B.Central [Call number: 658.8 H633f] (1).

Fundamentos de marketing

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl | Ortíz Staines, Manuel.

Edition: 4a. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2006Availability: Items available for loan: B.Central [Call number: 658.8 L151f] (4).

El futuro de los negocios Larry J.Gitman, Carl McDaniel

by Gitman, Lawrence J | McDaniel, Carl.

Edition: 1a edMaterial type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson Learning 2001Availability: Items available for loan: B.Central [Call number: 658 G475f] (1).

Gerencia estratégica de mercadeo Michael Metzger, Víctor Donaire

by Metzger, Michael | Donaire, Víctor.

Edition: 1a edMaterial type: book Book; Literary form: Not fiction ; Audience: General; Publisher: México Thomson Cengage Learning 2007Availability: Items available for loan: B.Central [Call number: 658.8 M379g] (4).

Principios de marketing y sus mejores prácticas K. Douglas Hoffman ... [et al.] ; traducción Pilar Mascaró Sacristán

by Hoffman, K. Douglas | Czinkota, Michael R | Dickson, Peter R | Mascaró Sacristán, Pilar [tr.].

Edition: 3a ed.Material type: article Article; Literary form: Not fiction ; Audience: General; Publisher: México Thomson 2007Availability: Items available for loan: B.Central [Call number: 658.8 P745p] (1).

Políticas de marketing Gabriel Escribano Ruiz, Milagros Fuentes Merino, Javier Alcaraz Criado

by Escribano Ruiz, Gabriel | Fuentes Merino, Milagros | Alcaraz Criado, Javier.

Edition: 1a ed.Material type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Madrid [España] Thomson 2006Availability: Items available for loan: B.Central [Call number: 658.8 E727p] (1).

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